Of 2-hour Presidential Debate, 48 minutes were advertisements

DAVAO CITY (MindaNews/22 February) – Forty-eight minutes or 35.5% of the entire 135-minute Presidential Debate on Sunday were spent on advertisements, spread across six commercial breaks of eight minutes each.

MindaNews monitored 117 ad placements, seven of these campaign ads of the Presidential candidates, except Davao City Mayor Rodrigo Duterte, and three from the Commission on Elections (Comelec).

DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by Toto Lozano DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by TOTO LOZANO 

Vice President Jejomar Binay, Senator Grace Poe and former Local Governments Secretary Mar Roxas had two ad placements each, while Senator Miriam Defensor-Santiago only had one. Duterte had none.

But Duterte generated the most buzz on Twitter, with 322,000 tweets. Binay placed second with 212,000 tweets, Roxas with 78,000, Poe with 69,000 and Santiago with 65,000.

Senatorial candidates Francis Tolentino and Martin Romualdez also had two ad placements each while Senator Ralph Recto had one .

Duterte asked hosts Jessica Soho and Mike Enriquez of GMA if they would be given additional time so the candidates could talk at length about their platform of governance.

“We’re good until 9 (p.m.). .. Give us time to explain further what we’d like to present to the people,” he said.

Mindanawon netizens wondered why only one Mindanao-specific issue was asked — the last question on the Bangsamoro Basic Law — out of five supposedly labeled “Mindanao Issues” in Round 3 of the Presidential Debate and why only two of the five Presidential candidates were given the opportunity to say their piece on this crucial issue.

Below is MindaNews’ listing of the debate segments, commercial breaks and the ad placements.

OPENING STATEMENTS: 10 minutes (5 to 5:10 p.m.)
AD BREAK 1: 8 mins (5:10 to 5:18 p.m.)

  1. Ensure
  2. Palmolive
  3. McDonalds
  4. Binay
  5. Babyflo
  6. Cornetto
  7. Master Deep Cleanser
  8. San Mig Light
  9. Elica
  10. Knorr Sinigang Mix
  11. Comelec
  12. Zesto
  13. Surf
  14. Golden Fiesta
  15. Ralph Recto
  16. Nescafe Latte
  17. KFC
  18. Dove Intense Repair
  19. Plemex

ROUND 1: 20 minutes (5:18 to 5:38 p.m.)
AD BREAK 2: 8 minutes 5:38 to 5:46 p.m  

  1. Kopiko black 3 in one
  2. McDonalds
  3. Lhuillier
  4. Sunsilk
  5. Bear Brand Adult Plus
  6. Grace Poe
  7. Cornetto
  8. Tide
  9. Del Monte heart smart
  10. Lysol
  11. Milo
  12. Dove Men Deodorant
  13. San Miguel Beer
  14. Palmolive
  15. Francis Tolentino
  16. Chippy
  17. Chowking halo-halo
  18. Knorr Cubes
  19. Similac

ROUND 2a: 14 minutes (5:46 to 6 p.m. )
AD BREAK 3: 8 minutes (6 to 6:08 p.m.)

  1. Subaru
  2. Zesto
  3. Palmolive Naturals
  4. Kopiko black 3 in one
  5. Mar Roxas
  6. Downy
  7. Lactum
  8. Rexona
  9. KFC
  10. Comelec ad
  11. Ajinomoto
  12. Surf
  13. San Miguel beer
  14. Moneygram
  15. Cerelac
  16. Martin Romualdez
  17. Nescafe Classic
  18. Dove intense repair
  19. Cornetto
  20. Babyflo

ROUND 2b: 8 minutes (6:08 pm to 6:16 pm)
AD BREAK 4: 8 minutes (6:16 to 6:24)

  1. Oppo
  2. Greenwich Hawaiian overload
  3. Breeze
  4. Ensure
  5. Grace Poe
  6. Palmolive Stay Vibrant
  7. San Miguel flavored beer
  8. Cornetto
  9. Flawlessly U
  10. Tiki-tiki
  11. Knorr Cubes
  12. Nescafe Creamy Latte
  13. Hansel
  14. Sunlight
  15. Purefoods corned beef
  16. Tide
  17. KFC
  18. Francis Tolentino
  19. Ginebra San Miguel
  20. Tresemme
  21. Tang orange

ROUND 3a: 16 minutes (6:24 p.m. to 6:40 p.m.)
AD BREAK 5: 8 minutes (6:40 pm to 6:48 p.m.)

  1. Rebisco 4027
  2. Surf
  3. Red Horse
  4. Miriam Defenso Santiago
  5. Milo for grownups
  6. Sunsilk
  7. McDonalds
  8. RiteMed
  9. Enfagrow
  10. Comelec
  11. Cornetto
  12. Babyflo
  13. Aji Sinigang Cubes
  14. Elica
  15. Anlene
  16. Binay
  17. Emperador
  18. Ariel
  19. Kopiko Blanca

ROUND 3b: 9 minutes (6:48 pm to 6:57)
AD BREAK 6: 8 minutes (6:57 pm to 7:05 p.m.)

  1. Palmolive
  2. San Mig light
  3. Tide
  4. Mar Roxas
  5. Blackwater
  6. KFC
  7. Vaseline lotion
  8. Anlene
  9. Glade
  10. Knorr sinigang mix
  11. Metrobank
  12. Cornetto
  13. Goldilocks
  14. Strepsils
  15. Martin Romualdez
  16. Breeze
  17. San Miguel Zero
  18. Palmolive Conditioner
  19. Nescafe Latte

CLOSING STATEMENTS: 10 mins (7:05 to 7:15 pm)

PiliPinas Debates 2016 was initiated by the Commission on Elections (Comelec) which entered into a memorandum of agreement with the giant TV networks and newspapers, a move that has generated complaints from the media and earned Comelec chair Andres Bautista a lawsuit from rappler.com.

Sunday’s Presidential Debate was the first of three rounds and was presented by GMA 7 and Philippine Daily Inquirer.

The Visayas debate will be held in Cebu City on March 20 and hosted by TV5 and the Philippine Star

The Luzon leg will be hosted by ABS-CBN and the Manila Bulletin while the lone vice presidential debate will be hosted by CNN Philippines, in partnership with Rappler and Business Mirror, on April 10 in Metro Manila. (Carolyn O. Arguillas / MindaNews)


  • Jane Millena

    Subok na sya sa pagtulong sa mga nangangailangan.kaya sure na sya ay makakapasok sa Senado

  • Mae Alcala

    makakapasok ka sa Senado Cong. Martin tiwala lang wla naman ibang magaling na kandidato

  • Gem Marbida

    kayong mga botante piliin ang karapat dapt na kandidato para sa Senado ung may malaskit sa bayan si Cong. Martin ang dapat..

  • Mike Comia

    malasakit sa bayan at mga tao ang kailangan natin yan maibibigay ni cong. Martin Romualdez sy ay makakapasok sa Senado

  • Chan Bello

    suportado namin ang iyong Candidacy Cong. Martin Romualdez sana makapasok ka sa pagiging Senador

  • Jethro de la Cruz

    tanging ikaw lang ang iboboto namin cong. martin romualdez kay sna makapasok ka sa Senado

  • Sammy Pinto

    hindi kami magsasawang sumusuporta sainyo Cong.Martin hanggang makapasok ka sa Senado.#malasakit

  • Kim Sison

    we always pray cong. Martin for your success hope u can enter in Senate.

  • Karen Yap

    buo ang loob namin na ikaw Cong. Martin na makapasok sa Senado taglay nya ang malasakit sa bwat pamilya

  • Kit Tong

    saiyo lang ang suporta namin Cong Martin wla nang iba at ikaw ay makakapasok sa Senado

  • Michelle Ortega

    hangad nmn n makapasok si Cong. martin Romualdez s senado klangan n po ng bayan ntn ung may malasakit s tao.

  • Sei Morales

    Dito n ko kay Cong.Romualdez, siya lang ang na kitaan ko na may malasakit s bayan.kya sana mkapasok sya s senado..

  • Maurize Romero

    nangunguna na si cong. martin s mga iboboto ko n senador. at sana mkapasok siya dhl kailngn n ng bayan ntn ng may malasakit ..

  • Gina Tulan

    Sana makapasok si Sir Martin dahil senador na may malasakit sa bayan kailangan natin

  • Cannie Guan

    Kay Cong. Martin suporta namin. Sya lang may malasakit sa bayan.

  • Elvie Olivares

    hiling nmn n makapasok si cong. martin s senado para naman magkaron tayo ng isang senador n may malasakit s bayan

  • Ronald Artiaga

    Kay Sir Martin Romualdez na tayo para may senador tayong may malasakit

  • Abbie Palomar

    yup mkhang alam ko n ang kandidato ko s pag ka senador kau po ang una ko s listahan cong. martin dhl naniniwala po ako s pag mamalasakit mo

  • Tristan Roman

    Todo suporta parin kami kay Cong. Romualdez.. Sana makapasok sya sa senado.

  • Kevin Paulino

    Sana po makapasok din si Sir Martin dahil kailangan namin ng senador na may malasakit.

  • Tina Moran

    Full support for Congressman Romualdez all the way! Sana ay maging part po kayo ng senado.

  • Trisha Lastones

    ang gsto nmn n makapasok s pag ka senador ay si cong. martin romualdez subok n xa n may malasakit para s bayan

  • Eddie Monyo

    kay cong. romualdez parin kami magtitiwala

  • Marl Borrough

    We hope Cong. Romualdez will be in the senate. Senador na may malasakit sa bayan kailangan natin.

  • Jason Verchez

    We will still support Sir Martin Romualdez for senator. sana makapasok sya dahil kailangan ng bayan ang senador na may malasakit.

  • Charmaine Fuentes

    alam nmn n mkakapasok kau s senado cong. romualdez ang katulad ninyo n nagmamalasakit ay kailngan ng ating bayan

  • Layla Soriano

    buo ang supporta ko sau cong. romualdez kau lang nkitaan ko ung totoong may malasakit

  • Carla Lorenzo

    mas lalo ko hinangaan si cong. martin dhl s malasakit nya s bayan kaya sknya mappnta ang boto ko s pag ka senador.

  • John Nuñez

    kailangan naten si Cong. Romualdez sa ating bansa upang mapaunlad ito.

  • Berto Vicente

    sayo pa rin po cong martin romualdez ang tiwala at suporta ko dahil laging andiyan ang pagmamlasakit mo sa bawat isa sana makapasok po kayo sa senado.

  • Benedict Lopez

    Si Cong. Romualdez may malasakit sa kapwa. Sya ang kailangan naten sa bansa.

  • Jenny Sanches

    kailangang nating suportahan ang mapagmalasakit na si cong martin romualdez,para sya ang makapasok sa senado.

  • Gilbert Ajero

    kayo po cong martin ang nais kong makapasok sa senado dahil napakabuti at mapagmalasakit po ninyo.

  • Jaypee Llana

    kahangang hanga kapo talaga cong martin sana po makapasok kapo sa senado susuportahan kapo ng ating bayan.

  • Anabelle Corpus

    tanging si cong martin romualdez ang karapat dapat na makapasok sa ating senado dahil nasakanya lang ang may kakayahang makatulong sa ating bayan.

  • Aira Mae Falcon

    susuportahan po kita cong martin romualdez, ikaw lang ang dapat na makapasok sa senado.

  • Bryan Dela Cruz

    dapat si Rep. Romualdez ang makapasok kasi sya ang karapatdapat. marunong pa magmalasakit sa kapwa. Wag na maghanap pa ng iba. Kay Cong. Romualdez na!

  • Carlo Llaguno

    kung para sa pagsulong ng kabuhayan, edukasyon at kalusugan asahan naten si Cong. Romualdez ang unang tutulong saten. Kaya sya ang dapat naten iboto.

  • Reyanne Locacia

    yan si cong martin romualdez ang tapat at mapagmalasakit, sana po ay makapasok po kayo sa senado.

  • Christine San Jose

    you have my full support Cong. Romualdez. Mananalo tayo!

  • Michael Torres

    kayo ang kailangan na suportahan ng ating mamamayan cong martin romualdez para sa senador dahil totoo kayop sa ating bansa.sana makapasok po kayo sa senado.

  • Jennifer Guevarra

    I know, i mean all the Filipinos all over the country knows what you are capable of. So, we all know that you are going to win this coming election.

  • Katrina Velasco

    yan ang dapat na maging senador! go Mr. Malasakit! Cong. Romualdez

  • Juztine Vega

    siguradong pasok na pasok ka sir martin sa senado dahil alam ng nakakarami na ikaw ang kailangan nila.sana po makapasok po kayo sa senado.

  • Peter Gomez

    Hindi naten kailangan ng mga tao na puros lamang salita. Ang kailangan naten ay si Rep Martin Romualdez kasi kapag nagbitaw sya ng salita, ginagawa nya

  • Ryan Andes

    The kind of man we need to have a progressive country. Vote for Mr. Martin Romualdez.

  • Kevin Valenzuela

    yan ang dapat sa Senado. Go go go Cong. Romualdez!

  • Tj Orendain Besa III

    Acceptable commercial airtime is 18 minutes for every hour. That’s 12 minutes or 24 30-second spots overtime! Multiply that by about P450,000 per spot = over P10,000,000… spot cost may even be higher since it’s a “special”. 48 minutes? Over P40,000,000! Dammit! A self-regulating broadcast industry is a big farce.

    • heisenberg

      haha right on bro tumabo s kita ang mga network

  • Ella Cortez

    sana manlo po kayo cong. martin mapagmalasakit sa bayan

  • Ro Mel

    Bakit naging tungkol kay Romualdez ang mga comments dito sa article tungkol sa mga ads noong Cagayan de Oro preaudentual debate? NANGGUGULO KAYO AH. HUWAG IBOTO IYANG MARTIN ROMUALDEZ NA IYAN DAHIL WALANG MODO ANG MGA TAGASUPORTA NIYA!!!

    Dapat malaman ng Cebu press club ang ginawa sa local media ng cagayan de Oro para maiwasan ito at mas magkaroon ng mas matinong discussion tungkol sa Visayas issues. Parang grabeng tokenismo naman nung tanong tungkol sa Mindanaw, dahil nga magpapakita pa sila ng ads. Tsk.

    • Eva Eyota

      freedom of speech nga mel tsaka nakita ko rin ads nya positive naman…. atsaka walang masama sa POLITICAL ADS, campaign period ngayon kaya nga may debate… ang masama yung ng cover lagpas sa kalahati ang commercial ads nila…

  • Paulo Dy

    ang suorta natin kay cong. martin satin din nmn babalik tama lng sya na manalo

  • Leonard Montas

    patunay lng po yan na maraming nagmamahal at sumosuporta kay sir martin matapat na tao

  • Hernan Orense

    hayaan nyo lng po cong. martin ang mga kumokontra sainyo basta po mas marami ang naniniwala at sumosuporta sainyo kailangan po namin kayo

  • Justine Llaneta

    tama po si cong. martin romualdez ya mapagmalasakit sa bayan walang record nang pangungurakot kailngan natin sya

  • Adonis Segovia

    alam nmn na ng lahat yan na mapagmalsakit yan cong. martin tama lng na suportahan natin na makapasok sa senado

  • Randolph Navarro

    tuloy tuloy nya lng po yan cong. martin ang pagiging mapagmalasakit sa bayan susupoarta kami na mkapasok kayo sa senado

  • Analyn Mata

    wala nmn masama kng ishare natin sa iba ang kabutihan ni cong. martin too kc syang mapagmalasakit dapat lng marami ang nagmamahal skanya

  • Mik Tabut

    good man bagay tlg sa senado si cong. martin

  • Andrew Balcita

    nakaka inspired po kau cong. martin sna dumami pa ang gaya nyo na mapagmalasakit

  • Eva Eyota

    nakita ko po ads nyo cong. romualdez sa pres debate sana makapasok kayo sa pagkasenador

    • Dany Delano

      nakita ko rin nga yun eh may malasakit naman sa bayan kaya pede na isama sa listahan..

  • Dany Delano

    walang masama sa political ads ang masa yung gma ang tagal ng ads nila…