Of 2-hour Presidential Debate, 48 minutes were advertisements

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DAVAO CITY (MindaNews/22 February) – Forty-eight minutes or 35.5% of the entire 135-minute Presidential Debate on Sunday were spent on advertisements, spread across six commercial breaks of eight minutes each.

MindaNews monitored 117 ad placements, seven of these campaign ads of the Presidential candidates, except Davao City Mayor Rodrigo Duterte, and three from the Commission on Elections (Comelec).

DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by Toto Lozano DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by TOTO LOZANO 

Vice President Jejomar Binay, Senator Grace Poe and former Local Governments Secretary Mar Roxas had two ad placements each, while Senator Miriam Defensor-Santiago only had one. Duterte had none.

But Duterte generated the most buzz on Twitter, with 322,000 tweets. Binay placed second with 212,000 tweets, Roxas with 78,000, Poe with 69,000 and Santiago with 65,000.

Senatorial candidates Francis Tolentino and Martin Romualdez also had two ad placements each while Senator Ralph Recto had one .

Duterte asked hosts Jessica Soho and Mike Enriquez of GMA if they would be given additional time so the candidates could talk at length about their platform of governance.

“We’re good until 9 (p.m.). .. Give us time to explain further what we’d like to present to the people,” he said.

Mindanawon netizens wondered why only one Mindanao-specific issue was asked — the last question on the Bangsamoro Basic Law — out of five supposedly labeled “Mindanao Issues” in Round 3 of the Presidential Debate and why only two of the five Presidential candidates were given the opportunity to say their piece on this crucial issue.

Below is MindaNews’ listing of the debate segments, commercial breaks and the ad placements.

OPENING STATEMENTS: 10 minutes (5 to 5:10 p.m.)
AD BREAK 1: 8 mins (5:10 to 5:18 p.m.)

  1. Ensure
  2. Palmolive
  3. McDonalds
  4. Binay
  5. Babyflo
  6. Cornetto
  7. Master Deep Cleanser
  8. San Mig Light
  9. Elica
  10. Knorr Sinigang Mix
  11. Comelec
  12. Zesto
  13. Surf
  14. Golden Fiesta
  15. Ralph Recto
  16. Nescafe Latte
  17. KFC
  18. Dove Intense Repair
  19. Plemex

ROUND 1: 20 minutes (5:18 to 5:38 p.m.)
AD BREAK 2: 8 minutes 5:38 to 5:46 p.m  

  1. Kopiko black 3 in one
  2. McDonalds
  3. Lhuillier
  4. Sunsilk
  5. Bear Brand Adult Plus
  6. Grace Poe
  7. Cornetto
  8. Tide
  9. Del Monte heart smart
  10. Lysol
  11. Milo
  12. Dove Men Deodorant
  13. San Miguel Beer
  14. Palmolive
  15. Francis Tolentino
  16. Chippy
  17. Chowking halo-halo
  18. Knorr Cubes
  19. Similac

ROUND 2a: 14 minutes (5:46 to 6 p.m. )
AD BREAK 3: 8 minutes (6 to 6:08 p.m.)

  1. Subaru
  2. Zesto
  3. Palmolive Naturals
  4. Kopiko black 3 in one
  5. Mar Roxas
  6. Downy
  7. Lactum
  8. Rexona
  9. KFC
  10. Comelec ad
  11. Ajinomoto
  12. Surf
  13. San Miguel beer
  14. Moneygram
  15. Cerelac
  16. Martin Romualdez
  17. Nescafe Classic
  18. Dove intense repair
  19. Cornetto
  20. Babyflo

ROUND 2b: 8 minutes (6:08 pm to 6:16 pm)
AD BREAK 4: 8 minutes (6:16 to 6:24)

  1. Oppo
  2. Greenwich Hawaiian overload
  3. Breeze
  4. Ensure
  5. Grace Poe
  6. Palmolive Stay Vibrant
  7. San Miguel flavored beer
  8. Cornetto
  9. Flawlessly U
  10. Tiki-tiki
  11. Knorr Cubes
  12. Nescafe Creamy Latte
  13. Hansel
  14. Sunlight
  15. Purefoods corned beef
  16. Tide
  17. KFC
  18. Francis Tolentino
  19. Ginebra San Miguel
  20. Tresemme
  21. Tang orange

ROUND 3a: 16 minutes (6:24 p.m. to 6:40 p.m.)
AD BREAK 5: 8 minutes (6:40 pm to 6:48 p.m.)

  1. Rebisco 4027
  2. Surf
  3. Red Horse
  4. Miriam Defenso Santiago
  5. Milo for grownups
  6. Sunsilk
  7. McDonalds
  8. RiteMed
  9. Enfagrow
  10. Comelec
  11. Cornetto
  12. Babyflo
  13. Aji Sinigang Cubes
  14. Elica
  15. Anlene
  16. Binay
  17. Emperador
  18. Ariel
  19. Kopiko Blanca

ROUND 3b: 9 minutes (6:48 pm to 6:57)
AD BREAK 6: 8 minutes (6:57 pm to 7:05 p.m.)

  1. Palmolive
  2. San Mig light
  3. Tide
  4. Mar Roxas
  5. Blackwater
  6. KFC
  7. Vaseline lotion
  8. Anlene
  9. Glade
  10. Knorr sinigang mix
  11. Metrobank
  12. Cornetto
  13. Goldilocks
  14. Strepsils
  15. Martin Romualdez
  16. Breeze
  17. San Miguel Zero
  18. Palmolive Conditioner
  19. Nescafe Latte

CLOSING STATEMENTS: 10 mins (7:05 to 7:15 pm)

PiliPinas Debates 2016 was initiated by the Commission on Elections (Comelec) which entered into a memorandum of agreement with the giant TV networks and newspapers, a move that has generated complaints from the media and earned Comelec chair Andres Bautista a lawsuit from rappler.com.

Sunday’s Presidential Debate was the first of three rounds and was presented by GMA 7 and Philippine Daily Inquirer.

The Visayas debate will be held in Cebu City on March 20 and hosted by TV5 and the Philippine Star

The Luzon leg will be hosted by ABS-CBN and the Manila Bulletin while the lone vice presidential debate will be hosted by CNN Philippines, in partnership with Rappler and Business Mirror, on April 10 in Metro Manila. (Carolyn O. Arguillas / MindaNews)


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  1. yup mkhang alam ko n ang kandidato ko s pag ka senador kau po ang una ko s listahan cong. martin dhl naniniwala po ako s pag mamalasakit mo

  2. We will still support Sir Martin Romualdez for senator. sana makapasok sya dahil kailangan ng bayan ang senador na may malasakit.

  3. sayo pa rin po cong martin romualdez ang tiwala at suporta ko dahil laging andiyan ang pagmamlasakit mo sa bawat isa sana makapasok po kayo sa senado.

  4. tanging si cong martin romualdez ang karapat dapat na makapasok sa ating senado dahil nasakanya lang ang may kakayahang makatulong sa ating bayan.

  5. dapat si Rep. Romualdez ang makapasok kasi sya ang karapatdapat. marunong pa magmalasakit sa kapwa. Wag na maghanap pa ng iba. Kay Cong. Romualdez na!

  6. kung para sa pagsulong ng kabuhayan, edukasyon at kalusugan asahan naten si Cong. Romualdez ang unang tutulong saten. Kaya sya ang dapat naten iboto.

  7. kayo ang kailangan na suportahan ng ating mamamayan cong martin romualdez para sa senador dahil totoo kayop sa ating bansa.sana makapasok po kayo sa senado.

  8. I know, i mean all the Filipinos all over the country knows what you are capable of. So, we all know that you are going to win this coming election.

  9. siguradong pasok na pasok ka sir martin sa senado dahil alam ng nakakarami na ikaw ang kailangan nila.sana po makapasok po kayo sa senado.

  10. Hindi naten kailangan ng mga tao na puros lamang salita. Ang kailangan naten ay si Rep Martin Romualdez kasi kapag nagbitaw sya ng salita, ginagawa nya

  11. Acceptable commercial airtime is 18 minutes for every hour. That’s 12 minutes or 24 30-second spots overtime! Multiply that by about P450,000 per spot = over P10,000,000… spot cost may even be higher since it’s a “special”. 48 minutes? Over P40,000,000! Dammit! A self-regulating broadcast industry is a big farce.

  12. Bakit naging tungkol kay Romualdez ang mga comments dito sa article tungkol sa mga ads noong Cagayan de Oro preaudentual debate? NANGGUGULO KAYO AH. HUWAG IBOTO IYANG MARTIN ROMUALDEZ NA IYAN DAHIL WALANG MODO ANG MGA TAGASUPORTA NIYA!!!

    Dapat malaman ng Cebu press club ang ginawa sa local media ng cagayan de Oro para maiwasan ito at mas magkaroon ng mas matinong discussion tungkol sa Visayas issues. Parang grabeng tokenismo naman nung tanong tungkol sa Mindanaw, dahil nga magpapakita pa sila ng ads. Tsk.

    • freedom of speech nga mel tsaka nakita ko rin ads nya positive naman…. atsaka walang masama sa POLITICAL ADS, campaign period ngayon kaya nga may debate… ang masama yung ng cover lagpas sa kalahati ang commercial ads nila…

  13. hayaan nyo lng po cong. martin ang mga kumokontra sainyo basta po mas marami ang naniniwala at sumosuporta sainyo kailangan po namin kayo

  14. wala nmn masama kng ishare natin sa iba ang kabutihan ni cong. martin too kc syang mapagmalasakit dapat lng marami ang nagmamahal skanya

  15. I will right away clutch your rss feed as
    I can’t in finding your email subscription link or
    e-newsletter service. Do you’ve any? Please let me understand so that I
    may just subscribe. Thanks.


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