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Of 2-hour Presidential Debate, 48 minutes were advertisements

by: February 22, 2016 11:22 am Category: Top Stories A+ / A-

DAVAO CITY (MindaNews/22 February) – Forty-eight minutes or 35.5% of the entire 135-minute Presidential Debate on Sunday were spent on advertisements, spread across six commercial breaks of eight minutes each.

MindaNews monitored 117 ad placements, seven of these campaign ads of the Presidential candidates, except Davao City Mayor Rodrigo Duterte, and three from the Commission on Elections (Comelec).

DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by Toto Lozano DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by TOTO LOZANO 

Vice President Jejomar Binay, Senator Grace Poe and former Local Governments Secretary Mar Roxas had two ad placements each, while Senator Miriam Defensor-Santiago only had one. Duterte had none.

But Duterte generated the most buzz on Twitter, with 322,000 tweets. Binay placed second with 212,000 tweets, Roxas with 78,000, Poe with 69,000 and Santiago with 65,000.

Senatorial candidates Francis Tolentino and Martin Romualdez also had two ad placements each while Senator Ralph Recto had one .

Duterte asked hosts Jessica Soho and Mike Enriquez of GMA if they would be given additional time so the candidates could talk at length about their platform of governance.

“We’re good until 9 (p.m.). .. Give us time to explain further what we’d like to present to the people,” he said.

Mindanawon netizens wondered why only one Mindanao-specific issue was asked — the last question on the Bangsamoro Basic Law — out of five supposedly labeled “Mindanao Issues” in Round 3 of the Presidential Debate and why only two of the five Presidential candidates were given the opportunity to say their piece on this crucial issue.

Below is MindaNews’ listing of the debate segments, commercial breaks and the ad placements.

OPENING STATEMENTS: 10 minutes (5 to 5:10 p.m.)
AD BREAK 1: 8 mins (5:10 to 5:18 p.m.)

  1. Ensure
  2. Palmolive
  3. McDonalds
  4. Binay
  5. Babyflo
  6. Cornetto
  7. Master Deep Cleanser
  8. San Mig Light
  9. Elica
  10. Knorr Sinigang Mix
  11. Comelec
  12. Zesto
  13. Surf
  14. Golden Fiesta
  15. Ralph Recto
  16. Nescafe Latte
  17. KFC
  18. Dove Intense Repair
  19. Plemex

ROUND 1: 20 minutes (5:18 to 5:38 p.m.)
AD BREAK 2: 8 minutes 5:38 to 5:46 p.m  

  1. Kopiko black 3 in one
  2. McDonalds
  3. Lhuillier
  4. Sunsilk
  5. Bear Brand Adult Plus
  6. Grace Poe
  7. Cornetto
  8. Tide
  9. Del Monte heart smart
  10. Lysol
  11. Milo
  12. Dove Men Deodorant
  13. San Miguel Beer
  14. Palmolive
  15. Francis Tolentino
  16. Chippy
  17. Chowking halo-halo
  18. Knorr Cubes
  19. Similac

ROUND 2a: 14 minutes (5:46 to 6 p.m. )
AD BREAK 3: 8 minutes (6 to 6:08 p.m.)

  1. Subaru
  2. Zesto
  3. Palmolive Naturals
  4. Kopiko black 3 in one
  5. Mar Roxas
  6. Downy
  7. Lactum
  8. Rexona
  9. KFC
  10. Comelec ad
  11. Ajinomoto
  12. Surf
  13. San Miguel beer
  14. Moneygram
  15. Cerelac
  16. Martin Romualdez
  17. Nescafe Classic
  18. Dove intense repair
  19. Cornetto
  20. Babyflo

ROUND 2b: 8 minutes (6:08 pm to 6:16 pm)
AD BREAK 4: 8 minutes (6:16 to 6:24)

  1. Oppo
  2. Greenwich Hawaiian overload
  3. Breeze
  4. Ensure
  5. Grace Poe
  6. Palmolive Stay Vibrant
  7. San Miguel flavored beer
  8. Cornetto
  9. Flawlessly U
  10. Tiki-tiki
  11. Knorr Cubes
  12. Nescafe Creamy Latte
  13. Hansel
  14. Sunlight
  15. Purefoods corned beef
  16. Tide
  17. KFC
  18. Francis Tolentino
  19. Ginebra San Miguel
  20. Tresemme
  21. Tang orange

ROUND 3a: 16 minutes (6:24 p.m. to 6:40 p.m.)
AD BREAK 5: 8 minutes (6:40 pm to 6:48 p.m.)

  1. Rebisco 4027
  2. Surf
  3. Red Horse
  4. Miriam Defenso Santiago
  5. Milo for grownups
  6. Sunsilk
  7. McDonalds
  8. RiteMed
  9. Enfagrow
  10. Comelec
  11. Cornetto
  12. Babyflo
  13. Aji Sinigang Cubes
  14. Elica
  15. Anlene
  16. Binay
  17. Emperador
  18. Ariel
  19. Kopiko Blanca

ROUND 3b: 9 minutes (6:48 pm to 6:57)
AD BREAK 6: 8 minutes (6:57 pm to 7:05 p.m.)

  1. Palmolive
  2. San Mig light
  3. Tide
  4. Mar Roxas
  5. Blackwater
  6. KFC
  7. Vaseline lotion
  8. Anlene
  9. Glade
  10. Knorr sinigang mix
  11. Metrobank
  12. Cornetto
  13. Goldilocks
  14. Strepsils
  15. Martin Romualdez
  16. Breeze
  17. San Miguel Zero
  18. Palmolive Conditioner
  19. Nescafe Latte

CLOSING STATEMENTS: 10 mins (7:05 to 7:15 pm)

PiliPinas Debates 2016 was initiated by the Commission on Elections (Comelec) which entered into a memorandum of agreement with the giant TV networks and newspapers, a move that has generated complaints from the media and earned Comelec chair Andres Bautista a lawsuit from rappler.com.

Sunday’s Presidential Debate was the first of three rounds and was presented by GMA 7 and Philippine Daily Inquirer.

The Visayas debate will be held in Cebu City on March 20 and hosted by TV5 and the Philippine Star

The Luzon leg will be hosted by ABS-CBN and the Manila Bulletin while the lone vice presidential debate will be hosted by CNN Philippines, in partnership with Rappler and Business Mirror, on April 10 in Metro Manila. (Carolyn O. Arguillas / MindaNews)

 

Of 2-hour Presidential Debate, 48 minutes were advertisements Reviewed by on . DAVAO CITY (MindaNews/22 February) – Forty-eight minutes or 35.5% of the entire 135-minute Presidential Debate on Sunday were spent on advertisements, spread ac DAVAO CITY (MindaNews/22 February) – Forty-eight minutes or 35.5% of the entire 135-minute Presidential Debate on Sunday were spent on advertisements, spread ac Rating: