DAVAO CITY (MindaNews/ 24 August)—Ice cream maker Magnolia Inc. will introduce to the local market next month its mangosteen flavored ice cream with tubs that bear the city’s official tourism slogan “Life is Here.”
“It will definitely compliment our efforts to promote Davao,” said Jason C. Magnaye, city tourism officer.
He said the company and the city government will forge an agreement to allow the firm to feature not only the city’s official tourism slogan but also its other tourist attractions. It will showcase the images of the mangosteen plantations in Davao and other slogans of the city like “Our King Can Fly.”
Davao’s mangosteen is among the flavors featured on Magnolia’s limited edition 1.5-liter ice cream tubs dubbed “Best of the Philippines Collection.” The firm has chosen the city because of its thriving mangosteen industry.
The city council already approved on August 9 a resolution authorizing Mayor Sara Duterte-Carpio to sign the memorandum of agreement with Magnolia.
The draft MoA stated that it is part of the ice cream firm’s quest “to bring the best of the Philippines to the Filipino table.”
“Magnolia desires to support the mangosteen industry of Davao by showcasing the famous Davao mangosteen in new Magnolia ice cream flavors to be launched in the second semester of 2012,” the proposed agreement said.
The company shall conduct free ice cream sampling in any of the city’s festivals until next year, it added. (MindaNews)