?Seal of excellence? labels for Davao-made products eyed

Councilor Peter Laviña, the council's trade and commerce committee chair, said they will hold a committee hearing Wednesday to consult on the mechanics of putting up the seal.


In the hearing, Laviña said the chamber is expected to present the draft criteria, guidelines, and procedures on the accreditation of products and manufacturers that will qualify for the seal.


He said the city council approved on first reading last Jan. 16 a resolution to enact the ordinance for the Davao-made branding system. Laviña said they planned to launch the project on March 16 in time for the celebration of the 70th Araw ng Dabaw (Foundation Day).


Laviña said the proposed legislation came with the advocacy of the Davao City Chamber of Commerce and Industry, Inc. (DCCCII) since last year. If approved, it will be the country's first local legislation on product standards labeling, he added.


He said local business organizations can benefit from the branding system in their marketing campaigns in the Philippine and foreign market.


Laviña said they are eyeing to introduce the product branding to industries like food, wood products, home décor and furniture.


He said the plan involves coming up with a logo and slogan printed on labels of products made in Davao City.


The seal of excellence, he said, will be placed on the packaging of Davao's best products.


Laviña said the project aims to raise the quality, standards, and excellence of locally made products to penetrate more markets here and abroad. He said the project can ride on the success of some products from Davao, citing export fruits as example.


He said the seal will be placed side-by-side and will not go against the national product standards (PS) markings.


Laviña said they have patterned the scheme from that of Central Luzon. He said traders there have successfully used their seal in increasing competitiveness.


He asked for contributions from the public as he announced a contest for the appropriate slogan and seal design for the project.


Among the initial suggestions for the slogan, Laviña said, include "Proudly Made in Davao," "Ato ni Bai," and "Producto Davaoeño."